AN EVALUATION OF THE EFFECTS OF COMBINED HEALTH WARNINGS ON CIGARETTE PACKETS THROUGH EYE MOVEMENTS

TitleAN EVALUATION OF THE EFFECTS OF COMBINED HEALTH WARNINGS ON CIGARETTE PACKETS THROUGH EYE MOVEMENTS
Publication TypeJournal Article
Year of Publication2016
AuthorsGerçek, C, Özcan, Ö, Ocak, N, Ferhat, Ç, Berberoğlu, S, Çakır, E, Doğan, N, Çağıltay, K
JournalJournal of Baltic Science Education
Volume15
Issue6
Start Page680–692
PaginationContinuous
Date PublishedDecember/2016
Type of ArticleOriginal article
ISSN1648-3898
Other NumbersICID: 1226652
Keywordscigarette packet, combined health warnings, eye movements, Health Education, university student
Abstract

Smoking is the source of fundamental health problems. Activities have been organised throughout the world so that smokers and non-smokers do not encounter smoking-related health problems in society. One such activity is the combined health warnings designed to be printed on cigarette packets. The warnings on cigarette packets are considered as an instrument of education to develop the desired attitudes in individuals by improving their knowledge of health. This research aims to evaluate the effects of 14 combined health warnings printed on cigarette packets on smokers and non-smokers. This is a descriptive research, and it employs a correlation model. The research group was composed of 57 individuals participating in the research on the basis of volunteering. The data were collected through eye-tracking and by means of two forms. According to the findings, the combined warnings on cigarette packets were moderately influential and they were remembered at low levels. It was also found that the participants were familiar with the combined warnings on cigarette packets and that they avoided the warnings. These results demonstrate that the warnings should be re-evaluated by taking diverse demographic properties into consideration.

URLhttp://oaji.net/articles/2016/987-1482502752.pdf
Refereed DesignationRefereed
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