THE SOCIAL WEB: A PLATFORM FOR MARKETING IN TRAINING COMPANIES

TitleTHE SOCIAL WEB: A PLATFORM FOR MARKETING IN TRAINING COMPANIES
Publication TypeJournal Article
Year of Publication2009
AuthorsIgado, M
JournalProblems of Education in the 21st Century
Volume13
Start Page32-36
Date PublishedJune/2009
Type of ArticleOriginal article
ISSN1822-7864
Other NumbersICID: 888501
Keywordsinternet user, open learning, training company
Abstract

Companies use many different marketing strategies in order to make their products known and place their corporate image and branding in the market. Besides, nowadays, being on the Internet is a must for every company striving for success.
A company devoted to open and distance learning such as Master-D Corporation is a clear example of how a proper and planned use of the different possibilities offered by the Web 2.0 –based on blogs- allows a company to achieve bigger market shares and brand positioning following the Win – Win Principle.
Blogs are, undoubtedly, channels of communication that prove the power of attraction of good information.

URLhttp://oaji.net/articles/2014/457-1393667634.pdf
Refereed DesignationRefereed