The analysis of aesthetic potential of Chemistry visualization is carried out, taking in account philosophical, didactic, psychological and socio-cultural aspects. The issue is discussed in terms of the concurrent existence of two different subsystems referred both to Beauty and Utility which can be found in presentations of chemistry knowledge. To be aesthetic means the need to be accepted as attractive one, and thus Chemistry ought to change its paradigm to form new attitude to Chemistry knowledge. The concept can be regarded as for valuable acquisition (and thus very useful!) to learning process. To be useful means the need to be accepted as utile. The latter have been the main intention for the last centuries which turned the Chemistry into generator of the most unexpendable resources for industrial development. And it looks very attractive when people gained the highest plane of intelligence to admire the Beauty both natural and man-made objects. Finally both Beauty and Utility potentials derived from Chemistry visualization can be effectively elaborated within the integrated Philosophical Concept of Beautility. Theoretical study based on profound concepts from Science and Chemistry philosophy as well on few empiric researches carried out by author in the field of Chemistry Didactics.