THE MODEL-CONSTRUCT OF AN INTERACTIVE MODULAR TEXTBOOK (TRAINING PROFILE “ADVERTISING AND PUBLIC RELATIONS”)
Title | THE MODEL-CONSTRUCT OF AN INTERACTIVE MODULAR TEXTBOOK (TRAINING PROFILE “ADVERTISING AND PUBLIC RELATIONS”) |
Publication Type | Journal Article |
Year of Publication | 2010 |
Authors | Kravchenko, O |
Journal | Problems of Education in the 21st Century |
Volume | 20 |
Start Page | 109-205 |
Date Published | April/2010 |
Type of Article | Original article |
ISSN | 1822-7864 |
Other Numbers | ICID: 909755 |
Keywords | adaptability, high school textbook, organization of the textbook’s content |
Abstract | The object of this study is educational literature, which forms the profile of a graduate (bachelors program focusing on the “Advertising and PR”). The subject are the principles and methods of organization of educational content, that increase the efficiency of interaction of students with educational literature. The aim of the research – to prepare a comprehensive description of the model-scheme profile of a textbook on socio-humanitarian disciplines. Problems that are solved: 1) identification of the relevant parameters of the methamodel of a modern active high school textbook, 2) development of a model-construct of the textbook, preparing future advertising specialists for project work, and 3) an experimental realization of the model-construct in the format of the training manual for a specific contingent. The purpose of the article – for the model constructs to reveal the potential of modularity in the organization of content in an interactive traditional format textbook. We believe that the developed model-scheme of a modular textbook will allow using its informational and didactic components optimally. |
URL | http://oaji.net/articles/2014/457-1400135120.pdf |
Refereed Designation | Refereed |
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