Change in the system of public relations actively affects education, requires mobile and adequate answers for the tasks brought forward in the new stage of the state’s historical development. One of the most serious complications is that over a long period of time the education of students was carried out in the circumstances of mental culture deficit.
For an extended period the main emphasis in the development of professional skills in tourist service and in the training process of hospitality personnel was put on the technocratic components of service and management processes. Technical predominance over the humanitarian does not correspond to contemporary requirements. A necessity arises to return to monolithic views about nature, society and man. The determinant tendency of a contemporary education must not become a further differentiation of the varied world cognition ways, but quite contrary, its ways of integration and system approach in world cognition.
A way out from the present situation is to be found in humanizing the education of natural science. The meaning of humanitarization is expressed in the ordering of the education content and form process according to a person’s nature, soul and spirit, activating the entirety of a human’s inner world, the formation of a high integrity personality.
In the result of the performed theoretical research the author has developed a unified humanistic model for hospitality specialists. The foundation of this model is made by the humanistic qualities of personality, such as freedom, thinking, mentality, culture, creative spirit, values and meaning, responsibility.
It is the humanitarization of education which defines the directions and ways of development for a hospitality specialist as a cultural personality, which links up high professionalism with socially psychological qualities able to solve contemporary, complicated scientifically technical and social problems.