ACTIVITY THEORY APPLIED AT CHANNEL EXPANSIONS IN SMALL AND MEDIUM ENTERPRISES | Problems of Management in the 21st Century

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ACTIVITY THEORY APPLIED AT CHANNEL EXPANSIONS IN SMALL AND MEDIUM ENTERPRISES

Title	ACTIVITY THEORY APPLIED AT CHANNEL EXPANSIONS IN SMALL AND MEDIUM ENTERPRISES
Publication Type	Journal Article
Year of Publication	2017
Authors	Lundqvist, S, Marcusson, L, Jeansson, J
Journal	Problems of Management in the 21st Century
Volume	12
Issue	1
Start Page	20-38
Pagination	Continuous
Date Published	June/2017
Type of Article	Original article
ISSN	2029-6932
Other Numbers	E-ISSN 2538-712X
Keywords	channel expansion, channel transition, digital commerce, multichannel, omni-channel, small and medium-sized enterprise (SME), “expansive visibilization of work method” (Sic! Engeströms’ expression)
Abstract	Today’s commonly carried out channel expansions of commerce could be both costly and problematic to manage. Especially for small and medium-sized enterprises (SMEs) that often suffer from a lack of digital competence, time and monetary resources in generally. Still, these transitions would be necessary to carry out because of customer demands and expectations concerning 24/7 availability, and access to digital commerce alternatives. Scarce resources are important reasons to search for how to carry out channel expansions with minimized problems. Activity theory (AT) focuses on the whole in order to detect problems that hinder successful outcomes. Hence, this theory was applied to prior findings, from a project about SME’s channel expansions, highlighting several problems that could appear during these activities. Implications for research foremost involve issues connected to the use of AT; implications for practice particularly concern if and how AT could be used to support channel broadening activities.
URL	http://oaji.net/articles/2017/450-1500448334.pdf
DOI	10.33225/pmc/17.12.20
Refereed Designation	Refereed
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