TOURISM DEVELOPMENT AND EMPATHY-ALTRUISM IN POST PANDEMIC SERVICE DELIVERY | Problems of Management in the 21st Century

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TOURISM DEVELOPMENT AND EMPATHY-ALTRUISM IN POST PANDEMIC SERVICE DELIVERY

Title	TOURISM DEVELOPMENT AND EMPATHY-ALTRUISM IN POST PANDEMIC SERVICE DELIVERY
Publication Type	Journal Article
Year of Publication	2023
Authors	Eshiett, IO, Eshiett, OE
Journal	Problems of Management in the 21st Century
Volume	18
Issue	1
Start Page	7-20
Pagination	Continuous
Date Published	December/2023
Type of Article	Original article
ISSN	2029-6932
Other Numbers	E-ISSN 2538-712X
Keywords	empathy-altruism, post covid-19 pandemic, pro-social advertising service delivery, sustainable tourism
Abstract	Empathy-Altruism involves selfless concern for the rejuvenation of the tourism sector, devastated by the COVID-19 pandemic necessitating a global lockdown due to the frailties of our systems. We propose the need for augmented service delivery, using pro-social advertorials to communicate brand uniqueness to customers. The cyclical theory of tourism development was adapted, to explain the evolution of tourism product from cradle to acceptable brand. The structured systematic review was adopted with comprehensive research on previous studies. Also, future research direction is on; integrating pro-social messages in aviation service delivery. The findings revealed that Service quality has a significant effect on sustainable tourism development.
URL	https://oaji.net/articles/2023/450-1705396496.pdf
DOI	10.33225/pmc/23.18.07
Refereed Designation	Refereed
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