@article {39, title = {REQUIREMENTS FOR TODAY{\textquoteright}S UNIVERSITIES: HOW TO MEASURE ACTIVITY RESULTS?}, journal = {Quality Issues and Insights in the 21st Century}, volume = {4}, year = {2015}, month = {December/2015}, pages = {Continuous}, type = {Editorial}, chapter = {4-5}, abstract = {For today{\textquoteright}s University higher and higher requirements are raised and certain criteria are thought of, by which activity results are measured. In many cases, quantitative, homogenies criteria are necessary indeed - because they show a concrete position among other higher schools. However, making efforts to conform to equal criteria, it becomes more and more difficult to find one{\textquoteright}s distinctiveness among thousands of universities in the world and to guarantee the graduates that the representatives of Z generation will be prepared to be leaders. Homogeneous quality criteria {\textendash} are the aspects, according to which from one starting point all higher education quality parameters are measured. The idea is worth, because it helps to rate institutions {\textendash} they themselves and society members can get acquainted with activity results. However, within certain limits. A great number of features, thus remain unmeasured, unaccentuated, even not announced publicly. For mases, it is very convenient to open a popular rating page and in a second to get the necessary information - the number of a place of a higher school among the other similar schools {\textendash} the reader very often even does not go deep in analysing, according to which criteria the evaluation was performed. }, keywords = {Higher education, quality criteria, quality management, quality parameters}, issn = {2029-9575}, url = {http://journals.indexcopernicus.com/abstract.php?icid=1197481}, author = {Renata Bilbokaite} }