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Kolyshkina, T. B., Markova, E. V., & Yurieva, T. V. (2014). ASSESSMENT OF EFFICIENCY OF PSYCHOLOGICAL MECHANISMS OF INFLUENCE IN SOCIAL ADVERTISING. Problems of Psychology in the 21st Century , Problems of Psychology in the 21st Century , 8(2), Continuous. presented at the December/2014. doi:https://doi.org/10.33225/ppc/14.08.172\par \par }