<?xml version="1.0" encoding="UTF-8"?><xml><records><record><source-app name="Biblio" version="7.x">Drupal-Biblio</source-app><ref-type>17</ref-type><contributors><authors><author><style face="normal" font="default" size="100%">Yasuto Okamura</style></author><author><style face="normal" font="default" size="100%">Mitsuhiro Ura</style></author></authors></contributors><titles><title><style face="normal" font="default" size="100%">ROUND SHAPES ARE FOR DATING, SQUARE SHAPES ARE FOR BUSINESS: PRIMING THE CONCEPT OF WARMTH AND COMPETENCE ACTIVATES THE REPRESENTATION OF SHAPES</style></title><secondary-title><style face="normal" font="default" size="100%">Problems of Psychology in the 21st Century </style></secondary-title></titles><keywords><keyword><style  face="normal" font="default" size="100%">cognitive linguistics</style></keyword><keyword><style  face="normal" font="default" size="100%">metaphor-consistent effects</style></keyword><keyword><style  face="normal" font="default" size="100%">round and square</style></keyword><keyword><style  face="normal" font="default" size="100%">social judgments</style></keyword></keywords><dates><year><style  face="normal" font="default" size="100%">2019</style></year><pub-dates><date><style  face="normal" font="default" size="100%">June/2019</style></date></pub-dates></dates><urls><web-urls><url><style face="normal" font="default" size="100%">http://oaji.net/articles/2019/444-1562914686.pdf</style></url></web-urls></urls><volume><style face="normal" font="default" size="100%">13</style></volume><pages><style face="normal" font="default" size="100%">Continuous</style></pages><language><style face="normal" font="default" size="100%">eng</style></language><abstract><style face="normal" font="default" size="100%">Research in cognitive linguistics suggests that individuals understand abstract concepts by using knowledge of the superficially dissimilar, and more concrete concepts through conceptual metaphors. Previous studies have reported round-warm and square-competent associations: such that curved shapes (e.g., rounds) increase the perception of warmth and angular shapes (e.g., squares) enhance the perception of competence in a metaphor-consistent manner. The study investigated whether manipulating abstract concepts (e.g., social judgments) influenced the processing of concrete concepts (e.g., shapes). Participants were asked to select round or square ornaments in a restaurant in a dating (warm) or a business (competent) situation. Results indicated that participants in the dating condition selected more round ornaments whereas those in the business condition selected more square ornaments, revealing that the representations of a round shape were activated in the dating condition, whereas the representations of a square shape were activated in the business situation. The theoretical implications of this finding are discussed. </style></abstract><issue><style face="normal" font="default" size="100%">1</style></issue><work-type><style face="normal" font="default" size="100%">Original article</style></work-type><section><style face="normal" font="default" size="100%">39-46</style></section></record></records></xml>