The development of axiological culture among students at European universities should become one of the central themes in contemporary educational discourse. Having long worked on the practical application of conceptual ideas from value theory in educational processes, we argue that there remains a significant lack of scholarly research investigating the level of axiological culture within the academic environment in Europe and worldwide.
At the macro level, axiological culture becomes a practical component in addressing one of the most significant challenges of European education: to remain simultaneously competitive and democratic, globalized (while preserving its identity and balancing between deep traditions and global pressures), and locally effective.