The article firstly discusses cultural differences between Western and Central European cultures as far as the academic register is concerned. Moreover, the fact why Czech students have a lack of experience in writing is explained. Secondly, the most problematic areas – linguistic and stylistic – (e.g. articles, word order, indirect speech, long sentences, register . . . ) the first-year students at the Faculty of Informatics and Management in the Czech Republic have to pay attention to when they write an academic paper in English are being analyzed. Thirdly, a new approach to writing at a university level is introduced and a few challenging assignments how to make writing more attractive are explored in the article. Thus, the reader might experience how students increase their communicative competence in writing, their motivation, cultural awareness and responsibility when, for instance, they write an article for Wikipedia.