AN INTEGRATED MODEL OF THE THEORY OF PLANNED BEHAVIOR AND VALUE-BELIEF-NORM FOR PREDICTING STUDENTS’ ENERGY-SAVING BEHAVIOR

Bireswar Dutta

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AN INTEGRATED MODEL OF THE THEORY OF PLANNED BEHAVIOR AND VALUE-BELIEF-NORM FOR PREDICTING STUDENTS’ ENERGY-SAVING BEHAVIOR

Title	AN INTEGRATED MODEL OF THE THEORY OF PLANNED BEHAVIOR AND VALUE-BELIEF-NORM FOR PREDICTING STUDENTS’ ENERGY-SAVING BEHAVIOR
Publication Type	Journal Article
Year of Publication	2026
Authors	Dutta, B
Journal	Journal of Baltic Science Education
Volume	25
Issue	2
Start Page	258-281
Pagination	Continuous
Date Published	April/2026
Type of Article	Research article
ISSN	1648-3898
Other Numbers	E-2538-7138
Keywords	energy-saving behavior, sustainability, sustainable campus, Theory of Planned Behavior, value-belief norm
Abstract	Sustainable campus development has become a critical issue for higher education institutions worldwide. Motivating students to develop energy-saving behaviors is considered one of the most effective courses of action, as it ultimately leads to a sustainable campus and lower energy use. Thus, the current study developed a framework based on the Theory of planned behavior (TPB) and Value-belief norm (VBN) to examine the biospheric, altruistic, and egoistic values that encourage students to participate in energy-saving activities, contributing to the development of a sustainable campus. Structural equation modeling was utilized to evaluate the proposed framework using 411 valid responses. The results demonstrated that the proposed framework (R² = .681) outperformed both VBN (R² = .449) and TPB (R² = .498) in predicting students' intentions to engage in energy-saving behavior. Energy-saving communication was also found to be a critical moderator between the students' intention and their predictors. The results indicate that university administrations should develop a more effective approach to communicate the social and personal benefits of energy-saving behavior, thereby optimizing its advantages. The study findings contribute to the critically important and continuously expanding literature on developing sustainable campuses through pro-environmental behaviors.
URL	https://journals.indexcopernicus.com/search/article?articleId=4863020
DOI	10.33225/jbse/26.25.258
Refereed Designation	Refereed
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